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HawkSoft is well-liked for its simplicity and customer support. But when your agency outgrows basic personal lines management, you need a platform built for what comes next.
HawkSoft has earned a loyal following among small independent agencies, and for good reason. It offers a clean interface, solid personal lines management, and a support team that genuinely cares about their customers. For agencies managing a few hundred personal lines policies, HawkSoft gets the job done.
The challenge arrives when agencies start to grow. Adding commercial lines, scaling past 10 users, needing automation beyond basic reminders, or wanting AI-powered insights: these are the moments where HawkSoft's limitations become friction. Its commercial lines capabilities are limited, there's no built-in AI, the API is minimal, and surplus lines compliance requires external tools.
PrizMova was designed for agencies that want to grow without switching platforms later. With 13 integrated modules including a dedicated Commercial Lines Hub, an AI copilot named ARIA, 50-state compliance automation, and a full developer API, PrizMova is the platform you won't outgrow.
Here's how the two platforms compare across the features that matter most to growing agencies.
Feature Comparison
An honest look at both platforms across the capabilities growing agencies need most.
| Feature | PrizMova | HawkSoft |
|---|---|---|
| AI Copilot (ARIA) | ✓ | ✗ |
| AI Email Drafting (10+ Types) | ✓ | ✗ |
| Churn Prediction / Risk Scoring | ✓ | ✗ |
| Coverage Gap Analysis | ✓ | ✗ |
| Document AI Extraction | ✓ | ✗ |
| Commercial Lines Hub | ✓ | Limited |
| COI Automation + Bulk Renewal | ✓ | ✗ |
| Submission Management with AI Ranking | ✓ | ✗ |
| 50-State Surplus Lines Compliance | ✓ | ✗ |
| Built-in Comparative Rating | ✓ | ✗ |
| Built-in E-Signatures | ✓ | ✗ |
| Smart Inbox (Email + SMS) | ✓ | Email only |
| Anomaly Detection | ✓ | ✗ |
| REST API + Webhooks + SDKs | ✓ | Limited API |
| Personal Lines Management | ✓ | ✓ |
| Client Management / CRM | ✓ | ✓ |
| Policy Lifecycle Tracking | ✓ | ✓ |
| Commission Tracking | ✓ | ✓ |
| Automated Renewals (30/60/90 Day) | ✓ | Basic reminders |
| Overnight Autonomous AI Operations | ✓ | ✗ |
Key Differentiators
HawkSoft's commercial lines support is limited: no submission management, no COI automation, no loss run parsing. PrizMova's Commercial Lines Hub handles submissions with AI-powered carrier ranking, automated COI generation with bulk renewal on policy renew, loss run parsing via AI extraction, and endorsement workflows with carrier tracking. Stop losing commercial accounts to your AMS limitations.
HawkSoft offers no AI capabilities. PrizMova's ARIA AI copilot is woven into every workflow. It drafts personalized emails from client data, predicts which clients are at risk of leaving, identifies coverage gaps across your book, extracts data from uploaded documents, and runs autonomously overnight to process renewals. Your agency literally works while you sleep.
HawkSoft requires external tools for surplus lines compliance. PrizMova's Compliance Engine automates ELANY (New York), FSLSO (Florida), and NRRA filings. Deadline tracking, diligent search documentation, tax calculations, and NYDFS cybersecurity compliance are all built into the platform. Write surplus lines in any state without juggling separate systems.
Many agencies start with HawkSoft, grow, and then face a painful migration to a larger system. PrizMova scales from a 3-person agency to a 200+ user brokerage on the same platform. Pricing scales with you — Starter at $499/mo, Growth at $1,299/mo, Enterprise at $2,999/mo. Add users, add modules, add complexity, all without switching systems.
Migration
Switching from a system your team knows and likes can feel daunting. Our migration process is designed to make the transition smooth and stress-free.
We import your full book of business from HawkSoft: client records, policy data, claims history, documents, notes, and activity logs. Our migration tools are purpose-built for HawkSoft's data format, ensuring nothing gets lost in translation. Your team picks up right where they left off.
HawkSoft users appreciate simplicity. We respect that. Your dedicated onboarding specialist teaches your team PrizMova's interface with hands-on sessions tailored to your agency's workflows. We focus on the features you'll use daily first, then introduce advanced AI capabilities at your pace.
HawkSoft is known for great customer support. We hold ourselves to the same standard. During migration, you get a dedicated Customer Success Manager, priority support queue, and a direct line for urgent questions. After migration, Growth and Enterprise plans include priority support with dedicated onboarding.
PrizMova was designed with the same priority on usability. Our modern web interface is clean and intuitive. Most HawkSoft users find PrizMova equally easy for daily tasks, with the added benefit of AI assistance that reduces manual work. The AI handles the complexity so the interface stays simple.
Not at all. Our Starter plan at $499/mo is designed specifically for agencies with up to 5 users. You get the core AMS features you use in HawkSoft, plus capabilities like Smart Inbox and basic renewals. As you grow, upgrade to unlock AI, compliance, and commercial lines without migrating again.
Yes. PrizMova supports IVANS carrier downloads and integrates with major carriers for real-time data exchange. Our Enterprise plan includes full carrier integration support, and our migration team handles the IVANS switchover during your transition.
Change resistance is natural. We've found that once teams see ARIA draft a perfect renewal email in seconds or watch the AI identify a coverage gap they missed, the value becomes obvious. We offer a 14-day free trial so your team can experience PrizMova before committing.